We show theoretically that thermomechanical effects in dye-doped nematic liquid crystals when illuminated by laser beams, can become important and lead to molecular reorientation at intensities substantially lower than that needed for optical Fr\'eedericksz transition. We propose a 1D model that assumes homogenous intensity distribution in the plane of the layer and is capable to describe such a thermally induced threshold lowering. We consider a particular geometry, with a linearly polarized light incident perpendicularly on a layer of homeotropically aligned dye-doped nematics.
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